Strategies for Creating Your Client Base From Scratch in 2023
It’s not easy finding clients for your freelance business, that why we compiled these tips to help make the process easier.
Starting a business is a tough decision, but finding your first client is even more challenging.
No matter how good your product or service is, attracting your first customer and creating your client base from scratch can be daunting.
Why?
Because your target audience does not know you. Moreover, the modern customer has a host of options out there.
So how do you overcome this situation?
You must develop a solid strategy for creating awareness, attracting customers, and building your client base.
But this can also be challenging, especially if you’re just starting a business.
Don’t worry.
In this article, you will learn practical marketing strategies for creating your client base from scratch.
Let’s get started.
1. Determine Your Target Clients
The first thing to do when creating your client base from scratch is to have a solid understanding of who you want to target.
The good news is that there are many strategies you can leverage to accomplish this.
Here are some of the questions to ask yourself to help identify your target audience.
What does your business offer?
Who might be interested in buying from you?
What are the suitable advertising methods for your target customers?
What factors influence their choice of businesses they buy from?
Answering all these questions can help you determine how to attract your customers and keep them interested in buying from you.
2. Prioritize Lead Generation
Without leads, there are no customers or sales. Furthermore, creating your client base is also not possible without them.
Why?
Because leads, when nurtured well, become customers. If you’re not generating enough leads, you’ll have fewer customers.
But generating leads is no mean deal.
And even more difficult is generating high-quality leads.
The best thing is that lead generation marketing isn’t a costly task. For instance, you can leverage email marketing, a cost-effective marketing channel, or generate leads via social media.
Pro Tip: To launch successful lead generation campaigns, leverage software that can help you identify and engage prospects effectively. Here is a lead generation software list by Attrock to help you find a suitable solution for your business.
You can then use these tips to drive your lead generation:
Create irresistible offers
Keep your messaging consistent and deliver what you promise
Use social media strategically
Monitor your competition
3. Offer Excellent Customer Service
Generating leads for your business is one thing. You also need to ensure you’re converting them into customers and retaining them for as long as your business is still operational.
This is where you need to focus on building strong client relationships by offering excellent customer service.
For instance, you can leverage a live streaming platform to teach people how to navigate around your website when purchasing goods or using your product in the best possible way.
You might also make your support team available on multiple channels to address their demands.
Excellent customer service helps get prospects interested in your product or service and gets them to buy from you repeatedly.
Here’s the proof:
According to a Zendesk report, 81% of customers say a positive customer service experience increases their likelihood of making another purchase.
This is the main reason business priorities are service-related:
Here are some customer service tips to boost your efforts to create a client base from scratch:
Show that you care by making your target audience feel heard and valued
Create a customer-first strategy
Be fast and accurate when offering support
Offer multiple communication channels
4. Leverage Online Marketing
Developing a solid online presence can help you attract more clients and build your client base.
Here, you need to make a professional website with a page informing potential customers what you offer, hours of operation, contact details, etc. You can conduct a CRO audit on your website to ensure that it can drive greater conversions for you.
You must also create a solid content marketing strategy and publish visuals and articles on your blog, social media, etc.
To get better results, publish a combination of text and video content.
This is helpful when informing people about your products because people prefer to watch videos than to read text. If you aren’t sure how to create and edit videos of your products, you can always outsource video editing to professionals.
Conclusion
To achieve business growth, you must have solid customer acquisition and retention strategies that can help you attract more customers and grow your client base.
If your business is still new, leverage these strategies to create a client base from scratch.
Reena is Director of Operations and Sales at Attrock, a result-driven digital marketing company. With 10+ years of sales and operations experience in the field of e-commerce and digital marketing, she is quite an industry expert. She is a people person and considers the human resources as the most valuable asset of a company. In her free time, you would find her spending quality time with her brilliant, almost teenage daughter and watching her grow in this digital, fast-paced era.