Creating an E commerce Customer Experience that wins the hearts of your customers
The e commerce market is oversaturated, use these tips to help you stand out and win customers
In the digital era, marketing has become more customer-centric than ever. The company’s killer product isn’t strong enough to survive amidst the fierce competition in the market. Customer loyalty has become harder to maintain, and their expectations are higher than ever.
PwC research also reported that over 73% chose customer experience as the deciding factor during their purchase. Thus, it has become more crucial than ever to focus more on customers' perspectives rather than solely putting all your efforts into excelling your product.
In this article, we will guide you on the best strategies that will help you surpass the expectations of your customers in the evolving e-commerce landscape.
A virtual trial of the product
Virtual reality has completely transformed the way customers shop online. Earlier, when digitization was a new thing, online shopping was difficult for customers as they couldn’t try out things before buying them.
Many businesses have started implementing virtual reality to help buyers see how good a product looks in their homes or on them. It gives them a realistic idea about the product before actually buying it. It convinces the customers more and increases the chances of their purchase from you.
Business niches like footwear, furniture, glasses, beauty products, jewelry, and others can improve their customer experience with virtual reality.
If you wish to see how businesses are implementing a virtual technology system for customers, IKEA is the best example. You can see how the particular piece of furniture will look like in your house with their app.
Same day deliveries
The delivery time of the products is another factor that excels customer experience in the e-commerce industry. This is how it came into the 2023 picture.
Customer Insights:
63% of online shoppers have reported that they expect same-day delivery while shopping online.
Another aspect that customers look out for is free shipping which is an essential purchasing contributor for 75% of online shoppers.
To attain it, businesses need to streamline their supply chain processes. Keep a check on the things in stock and the ones running out of stock. Inventory levels will help you keep up your pace in delivering the orders on the same day.
Same-day deliveries and faster fulfillment become much easy with them as they have a well-connected network of distribution centers. It will also allow you time on the clock to shift your attention to the other important aspects of the customer experience. The overall process will turn out to be to your advantage in terms of cost-efficiency, security, reduced damage, risk of loss, and more while products are in transit.
Curate high-quality product content
If you are describing your product with basic content, it’s important to invest extra attention into making it appealing to the customers. Here are some ideas to describe your product in the best way possible.
Well-worded descriptions are a magnet for customers’ attention.
High-definition photos will lure the customers to dig more about the product, as aesthetics is the game-changer in online shopping.
4K resolution videos are something that acts as a catalyst to the above point and entices the visitors to go for the purchase.
Ensure the overall representation and overview of the product are presented systematically and neatly.
The above-mentioned strategies will get your customer journey aligned with your goals, and the results will astonish you in the end.
Connect your customers with personalized suggestions
Transform your e-commerce store to more than selling products online. Make your customers feel connected on your platform by suggesting other products relating to their previous or current purchases.
It would interest them in exploring your platform extensively and ending up making more purchases from you. Data tracking software and surveys back such strategies immensely by offering the brands great insights into the interests of the customers through engaging ecommerce store development. Information related to customers’ browsing history, shopping behavior, and more can be collected and used in various campaigns to target and convert customers when you choose Magento store development or any other ecommerce framework.
Take your customer feedback seriously.
Your customer’s feedback is the result of all the efforts you invest in the customer journey. The reviews that you collect will help you recognize the pain points that may have gone unattended during the process of excelling customer experience on your e-commerce platform. Moreover, they are of great help when businesses curate strategies for the scope of improvement.
Many companies provide incentives and rewards to customers who participate in their surveys.
Factcheck: 75% of customers turn out to be loyal and create fun feedback when they receive rewards for the same.
Leverage them continuously to optimize your business and create a real-time unbeatable experience that will help you expand and grow your business endlessly.
Curate an omnichannel experience
Since the pandemic, customer experience has evolved to new standards. Customers expect accessibility to support and sales on all channels. Be it online, in-store, social media, or other, the customer experience should stay unparallel on all the channels.
Factcheck: 82% of customers buy products directly when they come across a product on social media of their liking. 65% of social media users, on the contrary, expect the same and timely response as that on the website.
A seamless experience with the brand on all channels helps in creating a loyal customer base as well as an exceptional customer journey.
Easy and small checkout process
An easy e-commerce checkout process increases the chances for the customer completing it. There are multiple things you can take care of to streamline the customer journey on it. Here's the list.
Avoid putting any distractions and unwanted things on the checkout page.
Ensure that there are ample payment options available for the customer.
Include guest checkout in the process.
The “Add to cart”, “Buy now” and “Pay now” buttons should be staring at the customer all the time.
Small improvements toward a big change
2023 is all about matching the massive shift in the customers' expectations. The above-mentioned strategies are deal-breakers for you in excelling in the customer journey on your e-commerce platform. Implement them, and your sales will showcase the results for the same. We wish you all the success in this marketing game.
Rajesh Bhimani is the Founder at Skynet Technologies, Website Design, and Development Agency. He has 21 years of experience in the Technology and Marketing industry. When he isn’t working, you can find him cooking for his family or reading some fiction. You can connect with him on Twitter.