5 Ways to Use AI to Market Your Small Business

AI has changed the way people work and market their business. Check out our tips for help on using AI to elevate your brand.

In today’s competitive business landscape, it’s important to find ways to stay ahead of the competition. One way to do so is by leveraging technology to engage your customers and market your small business.

While there are many technologies worth pursuing, AI should be at the top of your list because of its immense potential to help you streamline your marketing and drive better results. 

Currently, 34% of businesses across the world have deployed AI and a further 42% are exploring its adoption.

These statistics demonstrate the growing importance of AI in the business landscape. To stay competitive, you should learn how to use AI to market your small business and that’s what this article is all about.

Here are four ways you can use AI for marketing.

1. Marketing Content Creation

Most of us know how AI can be used to generate content. Simply paste a specific topic with some instructions into ChatGPT or a similar tool and it will write a full-length article for you in seconds.

While this sounds like an effective way to use AI to market a business, you should note that most content created by AI writing tools isn’t ready for publishing. 

You need to fact-check the article and edit the language to make the article sound like it’s written by a human.

ChatGPT is by far the most popular content-writing tool, but there are other tools with better capabilities worth considering for content generation. Here’s a comprehensive curated Attrock list of AI content writing tools that you can use to simplify your content creation process.

For instance, you’ll find tools you can use to repurpose your blog posts into concise posts for different social media platforms. 

This helps you save time and reuse content across different platforms to help you reach a wider audience. ChatGPT4 is the perfect example that help in quality content creation for your website.

2. Cost Calculation and Estimation

AI-powered cost calculators and estimating tools can assist you in determining the estimated cost of a product, app, or website for your business. 

These AI-based cost estimation tools offer customized cost estimates for specific locations. For instance, you can use these AI-powered estimating tools to find out how much does it cost to make an app in UK. They can help you prepare a budget estimate for your business, enabling you to manage and grow it effectively

3. Social Listening

To effectively market your business on social media, you need to understand what people think about your brand and products. Social listening helps with that.

By tracking your social media brand mentions you can understand what customers are saying about you. Tracking your mentions manually is time-consuming and inconvenient, hence the need to invest in the right software tools for entrepreneurs. 

Fortunately, there are many AI tools you can use. For example, you can use AI-powered tools to unify your social media listening efforts and stay on top of your mentions.

The tool will notify you when someone mentions your brand to ensure you never miss a critical mention. In the example below, Fenix Airlines gets an email notification that alerts them to a brand mention on social media.

It can also analyze the sentiment behind your mentions and categorize them as either positive, negative, or neutral.

In the above example, for instance, the mention has been labeled negative. 

Should you find yourself in a similar position, you can use AI commenting to quickly respond to such comments and resolve the issue.

Using good AI-powered social listening tools can help you with that as most such tools offer a unified inbox from where you can respond to user comments.

4. Video Creation and Editing

Video content is one of the top content formats that marketers use to engage their audiences. According to Wyzowl, 91% of businesses use video content as a tool for marketing their brand.

This remarkable figure demonstrates how highly marketers value video content as a marketing tool. To ensure they have quality video content for marketing, many businesses outsource video editing to agencies. 

This can be very expensive and limits how many marketing videos you can create and share online.

Artificial Intelligence has also revolutionized this sector, allowing you to create captivating marketing videos in minutes. With AI-powered video content creation tools, you provide a description of the video you want to make and the tool will transform your vision into reality.

This presents you with a cost-effective way to use AI to market your business, allowing you to create engaging videos to boost your brand awareness. 

5. Targeted Email Marketing

Lastly, another way to leverage AI to market your business is by using AI-powered tools to create click-worthy automated emails that save hours of work. Traditional email campaigns don’t receive a lot of engagement because they rely so much on guesswork. 

Using AI technology, you can collect customer data, study the effectiveness of your subject lines, and use that information to create personalized campaigns that resonate with the needs and interests of your audience. 

You should know latest email marketing metrics to get maximum return from ai powered email marketing campaigns. You can also use predictive analytics to determine the best time to send emails to improve open and click-through rates.

Final Thoughts

AI is a powerful technology that can be a game changer for your business when applied correctly. It eliminates the guesswork in your marketing activities and helps you create high-quality marketing content quickly and efficiently. 

As you explore different ways to AI to market your small business, make sure you use the best tools that guarantee you the best possible outcome. Good luck!

Reena is Director of Operations and Sales at Attrock, a result-driven digital marketing company. With 10+ years of sales and operations experience in the field of e-commerce and digital marketing, she is quite an industry expert. She is a people person and considers the human resources as the most valuable asset of a company. In her free time, you would find her spending quality time with her brilliant, almost teenage daughter and watching her grow in this digital, fast-paced era.