5 Reasons to Experiment With Your Marketing Strategy
Why is it important to experiment with marketing strategy?
Most people refrain from doing so. After all, why fix something that is not broken?
What they fail to understand is that it is important to experiment with your marketing strategy to stay agile and adapt to changing market conditions.
In this blog post, I will give you 5 reasons that will compel you to experiment with your marketing strategy.
Why You Must Experiment With Your Marketing Strategy?
Marketing is an ever-evolving field and has changed drastically over time.
For instance, in the 1970s, marketing was largely focused on traditional forms of advertising, such as TV commercials, print ads, and billboards.
Today, marketing is a lot more targeted and personalized. Marketers use tools like social media, email marketing, content marketing, and search engine optimization to reach specific audiences and engage with them in more meaningful ways.
Changing consumer behavior, increased competition, and a changing regulatory environment make it all the more important to experiment with your marketing strategy.
Here are the top 5 reasons why you must experiment with your marketing strategy.
1. Stay Ahead of The Competition
When you experiment with your marketing strategy, you try new things and test different approaches. Doing so helps you identify different ways of reaching or engaging your target audience.
For instance, you may discover that a specific type of social media post generates more engagement. Or, adding a good live chat software on your website could generate more qualified leads.
Amazon is an excellent example of a brand that does not shy away from trying new marketing tactics. The company is currently working on its same-day drone delivery system.
Experimenting with different marketing strategies can help you stay on top of the changing trends in your industry. Trying out new tactics helps you adapt your marketing approach to keep up with the changing needs of your customers and stay ahead of the competition.
2. Find What Works
What works for others may not work for you.
For instance, the popular footwear brand Nike not only advertises on YouTube but also runs its own channel with more than a million subscribers. On the other hand, big names like Lamborghini, Zara, Tupperware, and Rolls-Royce do not advertise at all.
So, what is the right strategy for your business?
You can only find out if you experiment with your marketing strategy.
Similarly, you should also experiment with different tools and technologies to find ones that best suit your business needs.
For instance, Convertkit is a very popular email marketing platform. But there are other Convertkit alternatives available in the market that may be more cost-efficient or better suited for your business needs.
Experimenting with your marketing strategies can help you refine your approach and focus on the tactics that are most effective, ultimately leading to better results.
3. Adapt to Changing Trends
The marketing landscape is constantly changing, with new tools, technologies, and trends emerging all the time. The regulatory environment also keeps changing from time to time.
For instance, the ESIGN Act was passed in 2000 which legalized the use of electronic signatures in the US. Docusign capitalized on this opportunity and launched its e-signature software in 2003. Since then, several e-signature software have found their way into the market.
The blog post, Attrock, reviews different e-signature software available in the market.
You can not only adapt to changing trends but also discover new opportunities when your experiment with your marketing strategy.
In 2015, Coca-Cola experimented with its marketing strategy by removing its iconic logo from its cans and bottles and replacing it with people's names. The "Share a Coke" campaign was a huge success, driving an increase in sales and generating buzz on social media.
4. Increase Engagement
When you experiment with your marketing strategy, you can increase engagement by understanding your customers better, identifying effective channels, and generating a buzz among interested customers.
Taco Bell experimented with its marketing strategy and created the "Taco Bell Weddings" campaign. It offered couples the opportunity to get married at a Taco Bell restaurant, generating significant media coverage and social media buzz.
For a B2B brand, using a good LinkedIn automation solution can be highly effective in connecting with prospective clients and increasing engagement.
Small changes, such as a CRO audit of your website, can also significantly increase traffic and engagement on your website.
5. Improve ROI
The last reason to experiment with your marketing strategy is that it helps improve your ROI.
AirBnB uses A/B testing to try out different messaging, targeting, and creative elements in its ads and then analyzes the results to optimize its campaigns for maximum ROI.
Investing in a marketing platform can also help you implement successful campaigns, increasing sales and revenue.
Your employees can amplify the reach of your marketing campaigns, leading to higher conversion rates and ROI. Consider investing in employee engagement software to improve employee engagement levels for higher productivity, job satisfaction, and retention.
Conclusion
Experiment with your marketing strategy to figure out what resonates with your target audience, and adapt to evolving trends. It can also help you rectify shortcomings in your current approach, resulting in a better customer experience and increased sales.
Reena is Director of Operations and Sales at Attrock, a result-driven digital marketing company. With 10+ years of sales and operations experience in the field of e-commerce and digital marketing, she is quite an industry expert. She is a people person and considers the human resources as the most valuable asset of a company. In her free time, you would find her spending quality time with her brilliant, almost teenage daughter and watching her grow in this digital, fast-paced era.