Tips to Get a Remote Job in Digital Marketing
With the advent of digitalization, marketing swiftly shifted its gears and transformed into digital marketing. This transformation created a whole new slew of job propositions that require a completely different set of skills and tools to wield. One of the great features of digital ways of doing things is that it doesn’t enforce as many restrictions on individuals to be immediately physically present.
This handy aspect boasts increasingly so due to recent turmoil-fueled events. No two ways about it, remote jobbing is more convenient, freeing, and less mentally taxing. It offers more flexible scheduling and conducive to more creative outbursts. And to no one’s surprise, the work environment and ethics have undergone a tremendous amount of changes in a matter of a few months.
Companies are far more willing to let their employees frolic at home now instead of barring them in concrete buildings for a fixed time limit. Interestingly, it seems very unlikely that we will be rewinding to the old state of affairs. Instead, the current trend might be keeping its relentless stride for a while.
Now, getting a remote job in digital marketing shouldn’t pose much of a problem in the current working climate. However, there are some easy-to-follow tips that might just give you enough confidence boost to clasp a new job opportunity.
Confidence is Key. And What Beginner Digital Marketer Needs to now.
What might cause some job-seekers to fail? Inspecting the most probable causes of failure, we can see that most beginner digital marketers lack confidence and undervalue their abilities. In marketing, no matter whether it’s digital or not, the main point is to sell a product and highlight to your customers why exactly YOUR product is worth their attention.
In some sense, every marketer is a more coordinated and comprehensive version of a salesperson. However, it doesn’t mean that you can tread the digital grounds unprepared. Knowing the basic tools and strategies of digital marketing is a requirement.
Some of them include social media tools (Wyng, Sprout, etc.), email marketing (MailChimp, HubSpot), website testing (Unbounce, Oracle), video hosting, and content creation (Visual.ly, Canva).
How to Get Employers Attention? Two Ways.
To get a job in marketing, you should be able to cleverly show your potential employers the outline of what you are going to be contributing to their “creative pool.” That’s why, indiscriminately, what job you are aiming towards, you ought to know, first and foremost, the limits of your abilities and the potency of your growth.
In short, the crucial skill of presenting yourself on both the passive front (resume) and active one is of utmost importance. First, let’s look at some of the most critical points to include in your resume.
Do not clutter your resume with an overabundance of text. This will only make an employer to laboriously squint their eyes in a mental frustration of how much unnecessary information there is in your resume, giving an undesirable first impression.
Choose the most unobtrusive and minimalistic resume template to give an employer a chance to make a clear-headed decision about you that is not muddled by the flashy and radiant colors of your resume.
Highlight the information you deem important by putting it in the first sentence rows. Many hiring managers won’t spend more than 15 seconds per resume, meaning that they are practically just skimming over the most relevant information. Use that to your advantage.
Don’t shy away from bragging about your achievements or prior job performances. Let it be a beacon for your potential employers by using confident and lionizing words like “completed,” “fulfilled,” “accomplished,” and so on.
Since most remote job interviews are being carried out online via telecommunication, it might be less stressful and exclude some of the preconceived notions. There is, however, some specifics to be mindful of.
Do a prior checkup of all devices to ensure that both video and audio qualities are on par. Also, try to find a place where you don’t have to worry about external distractions or unwanted audio cues.
Although you don’t have to fret to the same extent as a real interview about appearance online, it wouldn’t be a bad idea to be aware of your posture and dress in neutral clothes not to give off unwanted projections to the interviewer.
Maintain eye contact. This is something that many people tend to forget. Look at the camera whilst talking and try not to avert your gaze and wander around with your eyes.
Freelance. What Is It Good For?
As the stepping stone of your digital marketing career, you can also start with freelancing. To consolidate theoretical skills with practical assignments and simply get the overall flair of how it feels to work in the digital marketing environment, freelance will serve you well. Things like social media management, content creation, SEO tuning, lead generation experience, and much more can be easily honed and gathered on the freelance market without a robust experience.
Although with the freelance market being highly competitive and, most of the time, the tasks you accomplish do not really positively correlate with the reward you are getting at the end. Basically, there is a high chance that you won’t be paid a proper sum for the work done. This is the most glaring problem right now with freelancing.
Therefore, it is better to treat freelancing as a building block towards a bigger goal. Amassing experience and getting used to the routines of digital marketing is what freelance is great for. Consider the additional pay as a small token of appreciation rather than a sole incentive of freelancing.
No matter what kind of job you are striving towards there always will be several ever-present factors that employers cherish: commitment, or also known as enthusiasm, relevant experience, and knowledge of essential tools relevant to that position, and inquisitiveness. There is a long-lasting stigma that erroneously frames your educational background as the sole denominator of your future career. It can’t be farther from the truth. People won’t care about your degree if you are a listless, incapable, and passive individual and will give sure precedence to someone with actual experience and/or portfolio coupled with desire and a hungry mind. Not saying that this is the ironclad principle that applies to every field, but in most cases, however, this is the truth.
Marie Barnes is a Marketing Communication Manager at LinksManagement, where you can find free backlink indexer tools. She also writes for photoretouchingservices.net. She is an enthusiastic blogger interested in writing about technology, social media, work, travel, lifestyle, and current affairs.