Using Account-Based Marketing (ABM) to Win B2B Clients as a Startup

Account-based marketing, or ABM, is a great marketing approach for anyone who is supposed to get into selling their startup to a B2B market. Here’s how to maneuver an ABM campaign to help your startup win more clientele.

tricks of the tradeBrittany LopezAugust 28, 2023accounting, b2b, startup, freelancingComment

Maximizing the Value of Your Subscriptions through Tracking & Analysis

The digital revolution has ushered in an era of subscription-based living, giving us access to various resources and services - from streaming entertainment to home delivery.

tricks of the tradeBrittany LopezApril 3, 2023customer success, accounting, business, small businessComment

How to Raise Freelance Rates Without Scaring Your Clients Away

Don’t feel bad about raising your rates!