Content Marketing Tactics to Grow Your eCommerce Business in 2024
Using platforms like Instagram and Facebook can help get your products in front of the right customers.
The ongoing digitization of modern life has made eCommerce a key component of the global retail landscape. Global retail sales from eCommerce stores amounted to $5.7 trillion in 2022 and this figure is projected to reach $8.1 trillion in 2026.
While the growth of online shopping is wonderful news for online merchants, it also means increased competition. As such, having a great product isn’t enough to stand out from the competition, you need to market your products effectively.
This article focuses on one of the most powerful ways to promote your online store – content marketing. We will share effective eCommerce content marketing tactics that can help you manage a successful online store.
Create Captivating Blogs That Convert
Blogging is one of the most effective eCommerce content marketing tactics because it allows you to showcase your expertise on issues that matter to your customers. This helps you earn the trust of prospective customers and convert them to paying customers.
The top ways to use your blog to connect with your audience include:
Educate customers about your offerings
Explain how to use your product to solve common problems
Tell your brand story to help customers understand your DNA
Notify customers about the latest products
You can do keyword research and found the most trending topic types. Posts related to a list of tools, comparing, and alternative keywords are trending these days. For example, Zendesk published a post on Zendesk vs Salesforce to compare them with Salesforce and its ranking in top positions. It helps them to get good traffic as well as good leads for their customer service solutions.
Generating top-quality, attention-grabbing content regularly can be overwhelming. AI content writing tools and expert human writing combinations can help you create quality content. You can refer to the expert-curated list of tools like Attrock that help you choose the best one. Such tools can supercharge your content marketing tactics in multiple ways.
Prioritize Visual Content
Marketing your eCommerce brand will require a lot of visual content since customers want to see what they’re buying before making a purchase. Use clear images and high-quality videos to provide a 360-degree view of the product so customers can visualize the product features and quality to determine if it’s suitable for them.
This immersive visual experience will help you enhance the customer’s confidence in your products and boost brand awareness when the visuals are published on social media and other platforms.
A good example is the lifestyle brand MVMT which sells watches, jewelry, and sunglasses. The brand creates a lot of visual content to build credibility with customers and drive sales.
Today the brand has more than 5 million followers on social media because of its captivating visual content.
Partner With Influencers
Although influencer marketing is a distinct marketing strategy, it still revolves around content creation.
Because of the impact influencer marketing campaigns have on online sales, influencer marketing stands out as one of the most effective eCommerce content marketing tactics.
If you can get influential figures to create content about your brand, you can significantly boost your online presence and drive sales for your eCommerce business. The right influencers will help you earn the trust of suspecting online consumers and reach a wider audience.
Some of the top ways to use influencers to promote your ecommerce brand include:
Product reviews: Ask the influencer to give a detailed review of your product to showcase its features and benefits.
Product giveaways: Let the influencer create a social media contest where participants can win some of your products.
Exclusive discount codes: Create a unique discount code that the influencer will share with their audience to boost eCommerce sales.
Mobile app marketing: Collaborate with influencers for mobile app marketing. The influencer can share their experience using your eCommerce mobile app to drive downloads.
Share User-Generated Content
One of the most overlooked eCommerce content marketing tactics is sharing user-generated content. While you’re not responsible for creating this content, UGC is an effective way to humanize your brand and provide social proof.
Customers trust the opinion of fellow customers more than brand advertising. That’s why user-generated content is an effective strategy for driving sales.
To provide social proof, share user-generated content on your homepage, product pages, social media pages, and email newsletters using third-party tools. This will help you establish credibility with suspecting customers and drive sales for your eCommerce business.
PEDIGREE shares user-generated content in the form of customer reviews. In the example below, the brand shares the testimony of a customer who bought dog food from the store.
Final Thoughts
Content marketing is one of the most effective ways to promote your online store. Great content helps you build trust with customers and support them throughout the buyer’s journey.
While there are many eCommerce content marketing tactics, you want to prioritize blogs and visual content to establish a compelling online presence. It’s also advisable to leverage influencer marketing and user-generated content to enhance your reach and credibility.
These strategies will help you stand out in the crowded eCommerce space and drive sales for your online business.
Reena is Director of Operations and Sales at Attrock, a result-driven digital marketing company. With 10+ years of sales and operations experience in the field of e-commerce and digital marketing, she is quite an industry expert. She is a people person and considers the human resources as the most valuable asset of a company. In her free time, you would find her spending quality time with her brilliant, almost teenage daughter and watching her grow in this digital, fast-paced era.