Tips to Attract Hybrid Workers to Your Coworking Space

The global pandemic has introduced its fair share of changes to the way freelancing and the gig economy works. With social distancing norms in full effect around the world, solo entrepreneurs and employers alike have discovered new ways to keep working. Recent data has shown that hybrid work models are embraced by 63% of high-growing businesses, with 83% of workers ready to adopt hybrid workflow.

Hybrid workers are a natural byproduct of the pandemic as they represent professionals who have embraced working from home, in-office, and on different projects simultaneously. These hybrid workers are an amazing new audience for coworking spaces and hubs to attract and retain recurring visitors. How can you develop a great value proposition for hybrid workers to start visiting your coworking spaces for their professional needs?

Claim your Google My Business Page

One of the most common ways for people to look for coworking spaces is to simply Google search for them. This is why you should start your marketing efforts by claiming your Google My Business listing. If your coworking space is a fully registered legal entity, this is a great way to gain exposure online completely free of charge. Anytime someone looks for a coworking space in your local area, they’ll inevitably be presented with your hub through Google.

Establish a Solid Social Media Presence

Social media marketing is just as important today as it was ten years ago – maybe even more so. While Facebook may be dwindling in popularity, Twitter, Instagram, TikTok, and LinkedIn are pivotal for coworking space marketing. Create social media pages with your hub’s name, visuals, hashtags, and other distinct copywriting and design elements. This will allow you to share content, promote events, organize live streams, and more very easily.

Annunciate your USPs in Content Marketing

Playing to your USPs, or Unique Selling Propositions is critical for success on the open market. Your coworking space is distinct from other spaces in a few simple but game-changing ways – what are they? Your USPs will let you attract hybrid workers, unlike any PPC or influencer marketing campaign. Do you have a lounge zone for people to relax and network? Do you have a bar or a cafeteria where people can rest up, eat, and chat with other hybrid workers? You should annunciate your USPs throughout your content marketing, both on social media and on your website.

Introduce Seasonal Membership Perks

Having an affordable but flat membership fee can be helpful for those on a low budget but it’s also boring. Instead of relying on a single flat membership model, you should play it up a bit and introduce different perks and benefits. You can create a small loyalty program for recurring workers, offer first-month discounts, discounts for people who invite friends over to your space, etc. Develop a business model with different rates, discounts, and benefits that can rotate throughout the year to keep things fresh and interesting for potential subscribers.

Use Social Proof to your Advantage

As you slowly attract hybrid workers to your coworking space, you’ll gain the ability to collect user-generated content or UGC. This is an amazing type of social proof that relies on your visitors to create marketing content for you. Testimonials, interviews, quotes, reviews, and other content created by your subscribers can be used to attract even more hybrid workers. This is a good marketing mechanism because people inherently trust other people’s opinions more than they trust plain old content marketing.

Provide a Free Trial Period

While it’s true that you have to generate revenue for your coworking space to stay sustainable, it’s also a good idea to incentivize people to subscribe. Offering a free 7-day or 14-day trial period for people to come to check out your coworking space will work wonders for your conversion rates. This will let people visit your hub, work there for a few days, and gauge whether or not they want to keep doing it. By the time their free trial is over, they’ll be too invested to bow out and many of them will start paying the membership fee instead.

Organize Social Events and Seminars

Life-long learning is at the core of what hybrid workers, freelancers, and solo entrepreneurs do. You can facilitate LLL in your coworking space by inviting industry experts, public speakers, and influential personas for public events and seminars. You can also organize events like hackathons, competitions, giveaways, and other forms of interactive events for people to check out. This will not only help you retain existing members but also invite others to the event who would otherwise not check out your coworking space. The social events you organize should be marketed on social media and your website to reach as many potential participants as possible and engage them.

Differentiating your Coworking Space

The best thing you can do for your coworking space to attract more hybrid workers, freelancers, and other professionals is to be more unique. What makes your coworking space different from those in your local area? Why should hybrid workers come to you instead of visiting your competitors’ hubs or simply working from home?

Start there, and work on creating trustworthy marketing materials and a stable social media presence. As workers trickle in, engage them, collect social proof, and organize public events. As the global pandemic continues to subside, there’s no better time to kick-start your coworking space’s marketing campaign than now.

Nicole Garrison is a professional copywriter, editor, and digital publishing expert who specializes in a range of writing niches, including blogs, essays, and research papers. She is skilled in writing both for online and academic publications, often contributing to a reliable college admissions essay writing service as a writer. Nicole spends much of her free time developing her copywriting and essay writing skills and reading fiction and non-fiction books.