Top 10 Effective Lead Generation Strategies

Lead generation has a lot of benefits. Find strategies that work for your business.

Imagine a situation. You are sitting in a cafe with your friend and he tells you about a new shoe brand. He bought the products and liked them. Your friend is now a lead of the brand and is doing word-of-mouth marketing.

The major goal of marketing for most businesses is lead generation. But, why?

It’s because leads are potential customers who can even become brand ambassadors if the cards are played well. Marketers can implement different strategies and use channels to bring in an audience and convert them into leads.

There’s a chance that you’ve spent a a lot time generating content, and did not get the expected results. Do not worry. We feel you.

To help you with this, we have some effective lead generation strategies that you can implement to capture high-quality leads.

Components of lead generation

Before we dive deeper, you must know the process of how leads are captured and converted.

● Lead capture: This involves collecting the information of leads. It can be name, emails, and other relevant details.

● Lead magnets: These are the incentives that attract the audience for brand engagement.

● Lead qualification: It involves understanding the lead’s behaviour to determine whether they can turn into potential customers.

● Lead segmentation: It is the process of segmenting leads based on information, activities, and other factors.

Lead generation strategies to leverage for your business

Lead generation requires time and commitment. It is not a one-time affair. Along with good content, it is important that you channel the efforts in the right way.

Once you’ve your goals decided for the business, you can start implementing these lead generation strategies.

1. Homepage optimization:

For most websites, the first page that the audience visits is the homepage. Often, it is the landing page integrated with the CTA. This is added in the images, subtitles and headlines.

This makes it important to add newsletter subscription options, among others to generate data for leads. If you are active with promotions, you tend to get the audience from referral platforms. These include social media, search engines, etc. Ensure that you provide a complete overview of your site and services on the homepage.

2. Add interlinks in your content:

Are you planning to host a webinar? Do not forget to add its link to the content. It is one of the best lead generation strategies which can work in your favour. A webinar is a cost-effective method to deliver your brand message along with value to the audience.

Why we are asking you to do this? It’s because content brings engagement, and when people are engaged, things can work magically. They will understand that you are offering value before asking them to register.

3. Use Google as the login option:

All the login credentials like name, address, phone numbers are now saved on platforms like Google and Facebook. This allows you to use them and create a seamless and flexible sign-up process. The customer acquisition can be increased by reducing the sign-up steps.

You can just ask users to sign-up through Google after the CTA. This will help you get your target audience on board.

4. Have a separate lead generation team:

If you want to generate potential, you have to keep experimenting to drive better results. Do not mix up the sales team with lead generation. You can devise a content marketing strategy, note down your strengths, and capture the leads.

Lead generation strategies are not about selling. They are more about simulating the interests of the users. This team is responsible for persuading people to take actions.

5. Powerful headlines to draw attention:

People tend to overlook this idea of building a last impression on the audience. Words have the power to evoke inquisitiveness in the audience. Pay special attention while crafting your headlines. This will reduce the bounce rate and tremendously improve the search rankings.

A majority of the people click the headlines only if it grabs their eye. In this fast-paced world, the audience is quite impatient. So, a good headline can reward you with leads.

6. Provide an irresistible offer:

The formula for this is quite straightforward. Offer with high value combined with enough persuasion. All marketers want the leads to say yes to all offers at the end of the day.

You need to attract leads and make them stay. One of the amazing ways to do this is by making it scarce. Know that, when an offer is scarce, its demand becomes high. People will automatically want to get it.

For instance, Dominos launched the offer of 30-mins delivery or free pizza. It was a very smart and thought-off idea indeed.

7. Provide the users with ample opt-in chances:

Oftentimes, when you visit a site, a pop-up box appears asking for your email. You can increase the frequency of opt-ins by providing newsletters, demos and other freebies. This is a very sought off option to generate leads.

8. Retargeting:

Do not make the visitors feel left out. If someone visits your site, ensure that you retarget them on various platforms. This can be through social media, YouTube, Facebook and others. This eliminates the idea of direct advertising. It allows the brand to convert the abandoners into potential leads.

9. Affiliate marketing:

This is quite a buzzword. But, not many marketers are using it in the best way. Well-established businesses can partner with affiliate marketers. They help you garner leads and you pay them for each one. You can sign up with influencers in your business or even bloggers. It is more like a mutual between both.

10. Lead generation software:

Last and most importantly, the businesses can opt for lead generation software, which allows them to target the potential leads automatically. Following this, you can also automate the emailing process, social media platforms and others.

If you are looking for one of the best lead generation software, then PeppyBiz is the right choice for you. We provide you with several features like creating lead forms, getting lead insights, GDPR compliant lead generation, among others.

Conclusion:

To summarize, lead generation is a steady process. It works differently for all businesses. Every task right from emails to offer campaigns, ensure that you have data-driven content. Also, you need to revamp your strategies with time, to bring in fresh leads. This is ongoing and requires consistency. So, go ahead and implement these lead generation strategies to have your leads onboard.

Sara is a Content Writer at PeppyBiz. She is not only a creative writer but also paints a beautiful canvas. She makes sure that you are left with no doubt about keeping up with marketing and sales.