5 Valuable Strategies For E-commerce Customer Retention
Customer retention is a great way to grow, but retaining customers is about more than just transactions.
Acquiring new customers may seem easy to business owners, but keeping them loyal to your brand takes a lot of hard work. It requires well-planned strategies to maintain your brand value in the eyes of the customers.
In the present crowded arena of e-commerce platforms, a cohesive branding strategy is required to make your business successful. You must keep up with the times and put an effort to re-engage your customers in your business. This is because of the ample options present in the market in the current times.
We see a lot of e-commerce stores opening up everyday. Businesses have various e-commerce development options like Shopify, Magento, Drupal Commerce, and even no-code e-commerce. All those businesses are going to be a competitor, so let’s learn some e-commerce customer retention strategies to help you fight back against them.
For a sustainable business, your online platform must have an unmatchable customer retention factor.
But, what does this mean?
What are the benefits and strategies you can utilize in your business to enhance its sale rate?
Use this guide to help give your e-commerce business a high customer retention rate.
Customer Retention is a process in which lots of activities, strategies, and efforts are put to keep your customer bound to your brand with the help of Digital Marketing services. The main goal of customer retention is to earn the trust of the customers so that your brand becomes the go-to place for their requirements. The methods of customer retention and goals differ from industry to industry.
Why is Customer Retention Vital in Any Business?
Customer retention is a significant parameter because studies report that it is five times expensive to get another customer as compared to holding an existing one. The comparison rate can vary from five to twenty-five times depending upon various parameters like your offering, competitors, and others.
To sum up, it’s of utmost value to keep your customer loyal to your brand instead of putting attention to grabbing new customers. The word of mouth by loyal customers will help you enhance your brand awareness.
Understand it the other way!
To flourish your business throughout its life, you need to focus on 2 parameters.
Acquiring new customers-Customer acquisition
Retaining or keeping the customers loyal to your brand-Customer retention
In both cases, the end effort by SEO agency lies in retaining a customer for which a robust plan is required so that your customers can’t resist it.
So, to prepare you for the same, learn about the well-proven tactics that will help you create a long-term plan for nurturing your loyal customers and generate a sale.
Customer Loyalty Program for Your Customers
Loyalty programs, are a powerful method to expand buying frequency since they inspire clients to buy more regularly to acquire attracting rewards.
If you don't have a loyalty program for your customers, consider making one right away or ask your Digital Marketing agency to make you one. It is important as 75% of people prefer to purchase from brands that offer customer loyalty programs.
They not just offer an incentive to your customers through cash back, discounts, or different advantages, yet, by including reward levels, you can urge clients to go through significantly more with your image.
When your clients pick into your loyalty program, make them feel special by connecting them with offers: Give them a sneak look at new items, and offer great deals on the same. This VIP treatment will assist your clients with feeling esteemed which is the essence of this customer loyalty program.
You can urge clients to keep investing in the program by giving them points when they make a purchase. At the point when they perceive that it is so natural to get rewards, they'll be eager to return to your store to do it once more.
Improve your Customer Support
Having a live chat or help tools can transform a client question into a deal or a client grumbling into a goal, regardless of whether they come in on location, through email, or utilizing online media. Get in touch with your SEO services professional to do it for you.
The major reason reported by customers for switching to a competitor brand was also a poor customer support.
Regularly, a successfully settled complaint or issue can transform a troubled client into a devoted, loyal client. What's more, that is to avoid anything related to the estimation of client criticism, which can assist you with improving your items and the general shopping experience on your platform.
Support networks functional at your brand assist you with imparting your clients and furnish them with the correct degree of help. The around-the-clock available supportive network can help both pre-and post-deal by empowering you, or a client assistance rep, to unmistakably speak with the client.
You could even find a way to simplify it for clients to submit grumblings. Put a contact page on your site, toss your email into the footer, and ensure that you're free via online media with your SEO services.
Lure Customer with Discounts
Sending a discount code for your first-time customer's next buy with a first-time request is an extraordinary method to poke them to return. Hence, discounts can likewise be a compelling method to bring back clients that haven't bought in some time.
You can reinforce that push by giving them more than the standard 10% off. Giving 20%+ is rousing, and as per Market Wired, when a client returns briefly, they have a 54% possibility of doing so once more.
Increase Engagement with Great Emails
Emails offer you the chance to keep constructing a relationship with your clients when their underlying buy. Each email you send must increase the value of your client's experience. If it doesn't, you risk losing them.
An incredible method to ask your SEO agency to begin is with follow-up messages. Seven days after a client's first purchase, send them an email that recognizes and says thanks to them for purchasing. This sort of affirmation assists customers with having a positive outlook on their choice to purchase from you and makes your image more congenial.
You can make this underlying email significantly more effective by suggesting items that supplement their previous purchase. At long last, you can even include client reviews too. These supports will increment both the estimation of each prescribed item and the client's craving to purchase.
Your clients have effectively made an interest in your organization. Limited time offers, and markdown codes are a venture you can make in your customers. The key is to cause your clients to feel like this is a selective offer.
Urge your clients to act rapidly by incorporating a lapse date with the offer—82% of individuals will utilize their advanced coupons within seven days of accepting them.
Focus on Customer Reviews
The most ideal approach to discover customers' opinions on your business is to ask them. Utilizing client overviews to gather input and analyze potential disappointment is an extraordinary beginning stage to comprehend what should be fixed in your generally online experience.
Clients appreciate it when you ask them for their assessment. It implies you give it a second thought and that you're all set the additional mile to keep them.
Build a Robust Customer Base!
Your existing client base is the best resource your brand has. Customers are well-acquainted with your image, they know your items, and they appreciate your administration.
Compelling customer retention techniques set aside some effort to execute, however, they're worth the push to expand your client's lifetime esteem (and eventually lessen your promoting ROI).
A sustainable business can only be built if you are choosing the right methods of Search Engine Optimization for customer retention on your e-commerce platform. Use your time and energy wisely on improving the experience for your audience and slow down a bit to discover new clients. It can be an incredible method to supercharge incomes for your store.
Rajesh Bhimani is the Founder at Skynet Technologies, Website Design and Development Agency. He has 20 years of experience in Technology and Marketing industry. When he isn’t working, you can find him cooking for his family or reading some fiction. You can connect with him on Twitter.